DIGITAL MARKETING SERVICES
For Bed and Breakfasts, Inns, Boutique Hotels and Lodging Owners
Get Found. Get Bookings.
Empower your online presence with Guestroom Marketing's comprehensive digital marketing solutions.
We offer everything from D-I-Y marketing to fully managed marketing.
Getting Started is as Easy as 1 - 2 - 3
1. Determine Your Plan: Starter, Essentials or Essentials Plus.
(review this page to determine the plan best suited for you)
2. Order the "Set Up" for Your Plan
3. Order the Marketing Management & set your advertising budget
(do this after we get you all set up and ready to go).
Nobody like surprises so we put everything out here at once so you can determine the level of marketing that fits within your budget!
BUNDLED SOLUTION PLANS
STARTER
We'll get you set up and on the road for Do-it-Yourself marketing or light-touch marketing management from Guestroom Marketing. Use this bundle option to get up and running fast on the key internet items that allow you to 'get found' on the basic searches. This option allow you to get on the road, but have the flexibility to manage additional marketing yourself as you see fit. Upgrading to GrG paid plans are available at any time by just paying the difference.
ESSENTIALS
In addition to the Starter set up, we'll get you to market with lead generation display (image) advertising, write and post blog posts for you, and get you found through organic SEO optimized web pages. Once we get you setup, we'll start the Essentials Marketing Management detailed on this page.
ESSENTIALS PLUS
This bundle includes all the Essentials elements, plus Google Ads guaranteeing clicks to your property's website & booking form. This plan puts your best foot forward by actively displaying your best reviews from Google, Yelp, AirBnB, Vrbo, and a wide variety of other industry platforms. We write additional monthly blog posts, post them to your website & social media, and then top it all off with social media advertising for more lead generation. Once we get you set up, we'll start the Essentials Plus Marketing Management.
STEP 1: GET SET UP
Starter
One Time Payment
- Setup Google Business Profile
- Setup Google Maps Listing
- Install Google Analytics
essentials
Pay Over Time.
All Starter Setups, plus:
- Setup Display (Image) Advertising Account
- Create & Program Advertising Tracking Pixel for Display (Image) Ads
-
Create & Program Display (Image) Ads
- Research the Best Local & National Keywords for Website SEO
- Create SEO Optimized Blog Template
Essentials Plus
Pay Over Time.
All Essential Setups, plus:
- Create & Program Advertising Tracking Pixels for Social Advertising
- Setup Facebook/Instagram Advertising Account
- Create & Program Facebook/Instagram Ads
-
Setup Google Ad Account (Search Ads)
- Create & Program Google Ads
- Setup & Integrate Review/Star Rating System with Website
STEP 2: START YOUR MARKETING MANAGEMENT
(we'll have you return to this page once we have completed your setup)
STARTER
Monthly
-
Create & Post Blog Post on Website
1x/month - SEO Website Page
1x/month
essentials
Monthly
All Starter items, plus:
- Google Business Profile
- Google Maps Listing
- Google Analytics Traffic Reports on Demand
- Create, Run & Manage
Targeted Display (Image) Ads - Create, Run & Manage
Retargeting Display (Image) Ads - Create, Run & Manage
Contextual Display (Image) Ads - Create & Post Blog Posts on Website
2x/month - SEO Website Pages
2x/month
Essentials Plus
Monthly
All Essential items, plus:
-
Create & Post Blog Posts on Website
4x/month - SEO Website Pages
4x/month - Post Blogs to Facebook/Instagram
-
Create, Run & Manage
Facebook/Instagram Ads -
Create, Run & Manage
Google Ads - Add Reviews & Star Ratings to Website
Up to 4x/month -
Optimize Review & Star Ratings for SEO
STEP 3: CHOOSE YOUR MARKETING ADVERTISING BUDGET
ESSENTIALS ADVERTISING
Base your ad budget on your website traffic + your target database list. Ad budget options:
ESSENTIALS PLUS ADVERTISING
For best results, take the advertising budget appropriate for your Essentials Display (Image) advertising and double the budget amount, at a minimum.
GET STARTED TODAY!
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